The 10-Leak Scorecard · 60 Seconds
You don't have a traffic problem. You have a leak problem.
There's $500K–$3M draining out of most $1M+ funnels before it ever converts. Here are the 10 leaks I find in every audit — check off the ones you've already fixed.
Start the Scorecard ↓Quick Proof
A coaching business doing $3M/year. Spending $250K/month on ads to generate roughly $250K in revenue. Breakeven on paper. Bleeding in reality.
When I ran the audit, the leaks were obvious once you knew where to look:
| The Leak | Their Number | Benchmark |
|---|---|---|
| Cost per lead | $84 | $40–60 |
| Show-up rate | 23% | 40%+ |
| Webinar close rate | 4.2% | 12–15% |
Same traffic. Same offer. Same audience. Just leaks everywhere.
| Fix | Result |
|---|---|
| Rewrote registration page | CPL → $47 (44% drop) |
| Fixed confirmation sequence | Show-up → 48% |
| Restructured webinar pitch | Close rate → 11.3% |
| Added replay sequence | +38% revenue captured |
| Implemented application calls | +2 points on close rate |
| Built nurture sequence | +15% recovered over 90 days |
$6,900
Per Day
$207K
Per Month
$2.5M
Per Year
84% revenue increase. Zero additional ad spend.
The money was always there. It was just leaking out.
The Pattern
After 8 years scaling Mindvalley to $150M and 100+ audits since, I see the same pattern in 95% of funnels — they're leaving $500K–$5M on the table for the same reasons.
Optimisation always comes before scale. Scaling a leaky funnel just means losing money faster.
The 10 Leaks
Check the ones you've already fixed. Your live score updates in the corner. Banding at the bottom.
Leak 01
You're sending emails. But are they arriving? Most funnel owners have no idea their reminders, sequences, and offers are hitting spam. SPF, DKIM, and DMARC aren't configured. Your best copy goes unseen.
The cost: Every email in spam is a lead you paid for who never sees your offer.
Leak 02
Industry average is 12–15%. Benchmark for live should be 40%+. If you're not using SMS/WhatsApp backup, pre-webinar value content, and a 5–7 touch reminder sequence, you're paying for registrants who never show.
The cost: Doubling show-up rate doubles revenue from the same ad spend.
Example: Added a 90-second video to the confirmation page. Show-up went 26% → 47%.
Leak 03
The webinar ends. You send one replay email. Then silence. Meanwhile, 70% of your buyers need 3–7 days to decide. You're abandoning them right when they're most ready to buy.
The cost: $100K+ per webinar sitting in your "didn't buy yet" list.
Example: Added 48-hour replay sequence. Recovered $127K/month.
Leak 04
You email when you launch. That's it. No weekly value emails. No upsell sequences. No cross-sells. No promotional campaigns. No dead-lead reactivation. Your list is an asset collecting dust.
The cost: A properly worked email list adds 20–40% to total revenue.
Example: A "breakup email" to 40,000 dead registrants recovered $147K (31 deals closed).
Leak 05
Someone's at checkout, credit card in hand, and you're only offering one thing. No order bump. No one-click upsell. No backend continuity. No high-ticket ascension path.
The cost: You're leaving 60–70% of customer lifetime value on the table.
Example: Added $12K continuity + $25K mastermind. LTV went from $3,100 → $11,400.
Leak 06
Your copy lists what's included: "10 modules, 47 videos, lifetime access." Nobody cares. They care about who they become. Features inform. Transformation sells.
The cost: "A better course on Facebook ads" converts at 3%. "The 7-Figure Ad Account Blueprint" converts at 12%.
Example: Renamed offer from "Systematize" → "The Operator Blueprint." Close rate went 3.8% → 11.2%.
Leak 07
Your page takes 4+ seconds to load. 40% of visitors are gone before they see your headline. You're paying for traffic that bounces before the page even renders.
The cost: Every 1-second delay reduces conversions by 7%.
Leak 08
You show the price before stacking the value. Revealing $2K before building perceived value = 3% close rate. After a proper value stack = 12%.
The cost: $90K vs $360K revenue per 1,000 attendees.
Example: Moved price reveal from minute 40 → minute 68 with a $47K value stack. Close rate went 4.1% → 13.7%.
Leak 09
"Limited spots available" every single week. Countdown timers that reset. "Sale ends Friday" with no real reason. Your audience has been trained to ignore your deadlines.
The cost: Weak urgency loses 50% of sales to "I'll think about it."
Example: Changed "Sale ends Friday" → "Cohort starts Monday, 12 spots." Immediate purchases up 67%.
Leak 10
You rely 100% on email. No SMS. No WhatsApp. No retargeting. No LinkedIn DMs. When deliverability dips or attention shifts, your entire funnel breaks.
The cost: Multi-channel funnels see 30–50% higher engagement and show-up rates.
Example: Added LinkedIn DMs to webinar invites. Show-up went 31% → 68%. Close rate 9% → 14%.
Your Score
Start the scorecard above
Check the boxes above to see your band.
8–10 Fixed
Top 5%. Minor tweaks could add $100K–$500K/year.
5–7 Fixed
Doing well, but $250K–$750K still on the table annually.
3–4 Fixed
$500K–$1.5M per year leaking through fixable cracks.
0–2 Fixed
$1M–$3M/year going to your competitors.
Found leaks?
I've spent 8 years becoming extremely good at the second part. The Revenue Recovery Audit™ doesn't just tell you "your show-up rate is low" — I give you the exact copy, frameworks, sequences, and psychology to fix it.
$100K guaranteed in recoverable revenue, or you don't pay.
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