The Revenue Recovery Blog
Specific frameworks, benchmarks, and diagnostic methods from $1B+ in client revenue. The same material I use on every audit.
Start Here
A 30-minute read that covers the foundation, the methodology, and how to apply it.
The Library
10 articles
The 4 universal leak categories I find in every funnel audit — and the math on what they're costing you.
What a good CPL looks like for webinar, VSL, challenge, and application funnels — plus how to diagnose why yours is too high.
Most founders track vanity numbers. The 5 below actually predict revenue — and reveal leaks before they compound.
Show-up rate is the quietest killer in any webinar funnel. Five fixes that recover 15–25 points in one cohort.
How I tear a funnel apart: what each layer measures and why fixing them in order matters.
Day-by-day framework. Which objection on which day. Recovers 20–40% more revenue at zero acquisition cost.
Cart abandonment is the most fixable leak. The people bailing already wanted to buy — here's how to keep them.
Honest comparison: conversion math, operational load, scaling ceiling — and the hybrid that outperforms both.
A condensed 5-step DIY process. Ninety minutes, prioritised fix list by the end.
A 10-point close rate jump beats doubling ad spend. Three fixes that move the needle fastest.
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