Audit 01
Julia Hankins
Million Dollar Mindframe · High-ticket coaching via live webinar funnel
Current
$330K/yr
Identified Opportunity
+$785K/yr
→ $1.1M projected · 238% growth
What The Audit Found
"The money is in days 3–7 post-webinar — and you're barely touching it."
Only 13.6% of attendees booking calls (target 20%+). And 60% of the calls they were booking were getting disqualified anyway — 53 wasted calls per webinar.
3 generic post-webinar emails with no urgency escalation. Days 3–7 were completely dead — which is exactly when most buyers actually decide.
Messaging targeted $100K–$1M earners, but 58% of registrants were at $0–$30K. Repositioning for $50K–$250K "plateau" buyers aligned traffic with offer.
Recommended $597 deposit model to filter tire-kickers. Projected close rate on depositors: 40–60% vs. 15% on free bookings.