The Leaky Funnel Audit

Find the Millions Hiding in Your Funnel

Without Spending Another Dollar on Ads

You don't have a traffic problem. You have a leak problem. Right now, there's $1M-$3M draining out of your funnel before it ever converts.

Apply for a Leaky Funnel Audit

I Found $2.5M in a Client's Funnel in 47 Minutes

Let me tell you about Tiffany.

She runs a coaching program for entrepreneurs. $3M/year in revenue. Spending $250K/month on ads to generate... $250K in revenue.

Breakeven. Profitable on paper. Bleeding in reality.

When I ran her Leaky Funnel Audit, I found exactly where the money was draining out:

The Leak What I Found What It Should Be
Cost per lead $84 $40-60
Show-up rate 23% 40%+
Webinar close rate 4.2% 12-15%

Same traffic. Same offer. Same audience. Just leaks everywhere.

6 Fixes. No Extra Ad Spend. $2.5M Unlocked.

Fix Result
Rewrote registration page CPL dropped to $47 (44% improvement)
Fixed confirmation sequence Show-up rate jumped to 48%
Restructured webinar pitch Close rate went to 11.3%
Added replay sequence Captured 38% more revenue
Implemented application calls Added 2% close rate
Built nurture sequence Recovered 15% over 90 days
$6,900
Per Day
$207K
Per Month
$2.5M
Per Year

84% revenue increase. Same ad spend.
The money was always there. It was just leaking out.

Why Funnels Leak (And Why Most Owners Don't See It)

After 15 years scaling funnels—including taking Mindvalley to $150M as Chief Growth Officer and driving $1B+ in client results through WeConquer Media—I've learned one thing:

95% of funnels are leaving $500K-$5M on the table.

Not because the offer is bad. Not because the traffic is wrong. Because there are holes in the bucket that nobody's looking for.

The pattern is always the same:

$1M business thinks they need more traffic
→
Actually needs 30% better landing page
$3M business thinks they need a new offer
→
Actually needs 50% better show-up rate
$5M business thinks they need better sales team
→
Actually needs a better webinar pitch

The optimization always comes before the scale.
Scaling a leaky funnel just means losing money faster.

The 10 Profit Leaks Hiding Millions in Your Funnel

I audit 4 funnels a month for companies doing $1M-$50M.
These are the leaks I find over and over again.

How many are in YOUR funnel?

LEAK 01
Emails Landing in Spam

You're sending emails. But are they arriving? Most funnel owners have no idea their emails are hitting spam or promotions tabs. SPF, DKIM, DMARC aren't configured. Your best copy is going unseen.

The cost: Every email in spam is a lead you paid for who never sees your offer.
LEAK 02
Webinar Show-Up Rates Below 30%

Industry average is 12-15%. It should be 40%+. If you're not using SMS/WhatsApp backup, pre-webinar content, and a strategic reminder sequence, you're paying for registrants who never show.

The cost: Doubling your show-up rate doubles your revenue from the same ad spend.

Example: Added a 90-second video to confirmation page. Show-up went from 26% → 47%.

LEAK 03
No Post-Webinar Follow-Up Sequence

The webinar ends. You send one replay email. Then silence. Meanwhile, 70% of your buyers need 3-7 days to decide. You're abandoning them right when they're most ready to buy.

The cost: $100K+ per webinar sitting in your "didn't buy yet" list.

Example: Added 48-hour replay sequence. Recovered $127K/month.

LEAK 04
Underutilizing Your Email List

You email when you launch. That's it. No weekly value emails. No upsell sequences. No cross-sells. No promotional campaigns. No dead-lead reactivation. Your list is an asset collecting dust.

The cost: A properly worked email list adds 20-40% to total revenue.

Example: "Breakup email" to 40,000 dead registrants recovered $147K (31 deals closed).

LEAK 05
No Upsells or Order Bumps

Someone's at checkout, credit card in hand, and you're only offering one thing. No order bump. No one-click upsell. No backend continuity. No high-ticket ascension path.

The cost: You're leaving 60-70% of customer lifetime value on the table.

Example: Added $12K continuity + $25K mastermind. LTV went from $3,100 → $11,400.

LEAK 06
Selling Features Instead of Transformation

Your copy lists what's included: "10 modules, 47 videos, lifetime access." Nobody cares. They care about who they become. Features inform. Transformation sells.

The cost: "A better course on Facebook ads" converts at 3%. "The 7-Figure Ad Account Blueprint" converts at 12%.

Example: Renamed offer from "Systematize" → "The Operator Blueprint." Close rate went 3.8% → 11.2%.

LEAK 07
Slow Page Load Speed

Your page takes 4+ seconds to load. 40% of visitors are gone before they see your headline. You're paying for traffic that bounces before the page even renders.

The cost: Every 1-second delay reduces conversions by 7%.
LEAK 08
Price Revealed Too Early

You show the price before you've stacked the value. Revealing $2K before building perceived value = 3% close rate. After a proper value stack = 12%.

The cost: $90K vs $360K revenue per 1,000 attendees.

Example: Moved price reveal from minute 40 → minute 68 with $47K value stack. Close rate went 4.1% → 13.7%.

LEAK 09
Fake Urgency Nobody Believes

"Limited spots available" every single week. Countdown timers that reset. "Sale ends Friday" with no real reason. Your audience has been trained to ignore your deadlines.

The cost: Weak urgency loses 50% of sales to "I'll think about it."

Example: Changed "Sale ends Friday" → "Cohort starts Monday, 12 spots." Immediate purchases up 67%.

LEAK 10
Single-Channel Dependency

You rely 100% on email. No SMS. No WhatsApp. No retargeting. No LinkedIn. When deliverability dips or attention shifts, your entire funnel breaks.

The cost: Multi-channel funnels see 30-50% higher engagement and show-up rates.

Example: Added LinkedIn DMs to webinar invites. Show-up went 31% → 68%. Close rate went 9% → 14%.

Your Leaky Funnel Score

How many boxes did you check?

8-10 Checked
You're in the top 5%. Minor tweaks could add $100K-$500K/year.
5-7 Checked
You're doing well but leaving $250K-$750K on the table annually.
3-4 Checked
You have critical gaps costing you $500K-$1.5M per year.
0-2 Checked
Your funnel is hemorrhaging cash. Likely losing $1M-$3M annually.

If You Found 5+ Leaks, You Now Know Where the Money Is Hiding

But knowing where the leak is and actually fixing it are two different skills.

I've spent 15 years becoming extremely good at the second part. I don't just tell you "your show-up rate is low." I give you the exact copy, the frameworks, the sequences, and the psychology to fix it.

What a Leaky Funnel Audit Includes

1

Complete Funnel Teardown

Documenting every leak across your entire funnel

2

Prioritized Optimization Roadmap

What to fix first for maximum ROI

3

Copy Recommendations + Creative Direction

For the highest-impact fixes

4

Projected Revenue Impact

With the math to back it up

5

Implementation Guidance

So you can execute (or hand to your team)

Most clients add $500K-$3M annually from implementing the audit roadmap.
Typical payback period: less than 30 days.

Apply for a Leaky Funnel Audit

I take on 4 audits a month (because I do the work myself, not a junior team member).

This is for funnel owners doing $1M+ in revenue who are tired of buying more traffic and ready to plug the leaks in what they've already built.

The Basics
Your Business
The Real Questions

You'll hear back within 5 business days if you're a fit.

About Marisha

I scaled Mindvalley to $150M as Chief Growth Officer. I've generated $1B+ in results for clients through WeConquer Media. I audit 4 funnels a month for companies doing $1M-$50M.

I don't do "marketing advice." I find the money that's already in your funnel—and show you exactly how to get it.

To your revenue,

Marisha Lakhiani
Chief Growth Officer, Mindvalley
$1B+ in Client Results | $150M Revenue Scaled

P.S. — If you're spending $100K/month on ads at breakeven and I help you improve your funnel by just 30%, that's an extra $360K/year. Most clients see 2-3X that. The question isn't whether you can afford an audit. It's whether you can afford to keep letting the money leak out.