# Marisha Lakhiani

> Revenue Recovery Strategist. Architect of Mindvalley's $30M → $150M growth. Now audits $1M–$150M funnels for hidden revenue leaks. $1B+ in combined client revenue, 100+ funnels audited.

Marisha Lakhiani is a funnel optimization and revenue recovery consultant. Her core offer — the Revenue Recovery Audit™ — diagnoses funnels across 5 layers (acquisition, engagement, offer, sequence, LTV), quantifies leaks in dollars, and prescribes fixes ranked by revenue impact. She guarantees a minimum of $100,000 in recoverable annual revenue or the client pays nothing.

## Primary services

- [Revenue Recovery Audit (Apply)](https://marishalakhiani.com/apply/): Application-only $10K diagnostic audit. WOO-style written report + 90-min walk-through call delivered in 7 business days. $100K guarantee. 4 spots per month.
- [Revenue Leak Calculator](https://marishalakhiani.com/calculator/): Free interactive 3-minute diagnostic. Inputs your funnel numbers, outputs dollar-quantified leaks across CPL, engagement, close rate, and sequence categories.
- [10-Leak Funnel Scorecard](https://marishalakhiani.com/audit/): Free 60-second self-assessment. Yes/no checklist of the 10 most common funnel leaks with a live score band (Optimised / Healthy / Critical / Hemorrhaging).

## Blog (foundational pillar content)

- [Why your funnel is leaking $100K+ a year](https://marishalakhiani.com/blog/why-your-funnel-is-leaking.html): The 4 universal leak categories (CPL waste, engagement gap, close rate gap, sequence gap) found in every funnel audit, with the math on what each costs.
- [Cost per lead benchmarks for 2026](https://marishalakhiani.com/blog/cost-per-lead-benchmarks.html): Benchmark CPLs by funnel type — Webinar $15, Evergreen $20, VSL $25, Challenge $10, Application $75. Includes diagnostic for overspend and 3 fixes.
- [The Revenue Recovery methodology](https://marishalakhiani.com/blog/revenue-recovery-methodology.html): The 5-layer diagnostic framework used in every audit. Why the layers compound and the order of fixes matters.
- [The 5 metrics every funnel audit should measure](https://marishalakhiani.com/blog/five-metrics-every-audit.html): CPL, engagement rate, close rate, sequence recovery rate, and LTV:CAC ratio. The numbers that predict revenue.
- [How to audit your own funnel](https://marishalakhiani.com/blog/how-to-audit-your-funnel.html): A condensed 5-step DIY process. 90 minutes to a prioritised fix list.

## Tactical / how-to articles

- [Why 72% of webinar registrants don't show up](https://marishalakhiani.com/blog/webinar-show-up-rate.html): Show-up rate is the cheapest leak to fix. 5 specific fixes that recover 15–25 points within one cohort.
- [The 7-day post-webinar email sequence](https://marishalakhiani.com/blog/post-webinar-email-sequence.html): Day-by-day framework where each email handles one objection. Recovers 20–40% more revenue at zero acquisition cost.
- [Why your checkout is losing 30% of buyers](https://marishalakhiani.com/blog/cart-abandonment-fixes.html): Cart abandonment is the most fixable leak. 4 fixes — strip form fields, trust signals, one-click payment, abandonment sequence.
- [Live vs evergreen webinars](https://marishalakhiani.com/blog/live-vs-evergreen-webinars.html): Honest comparison of conversion math, operational load, and scaling ceiling. The hybrid model that outperforms both.
- [High-ticket close rate](https://marishalakhiani.com/blog/high-ticket-close-rate.html): Why a 10-point close rate jump beats doubling ad spend. 3 fixes: tighter qualification, diagnostic-first call structure, pre-frame investment.

## About

- Name: Marisha Lakhiani
- Role: Revenue Recovery Strategist / former Chief Growth Officer at Mindvalley
- Track record: $30M → $150M at Mindvalley over 8 years; $1B+ in combined client revenue across 100+ audited funnels
- ICP: $1M–$150M annual revenue businesses with active paid funnels and $5K+/month ad spend
- Funnel specialties: Live webinar, evergreen webinar, VSL, challenge, high-ticket application, e-commerce
- Contact / apply: [marishalakhiani.com/apply/](https://marishalakhiani.com/apply/)
- LinkedIn: [linkedin.com/in/marishalakhiani](https://www.linkedin.com/in/marishalakhiani/)
- Instagram: [instagram.com/marishalakhiani](https://www.instagram.com/marishalakhiani/)